Know-how of Competivity according to M. Porter



  • Core Concepts
  • Buyer needs. Supply/demand needs. Cost Leadership. Differentiation. Focus. Stuck in the middle. Sustainability.

  • The Value Chain
  • Defining. Value acivities. Linkages. Vertical Linkages. The Buyer's Value Chain.

  • Competitive Scope and the Value Chain
  • Segment. verical. Geographical. Industy. Coalitions. Competitive Scope.

  • Cost Advantage
  • Defining the Value Chain. Costs Analysis. Assigning Costs and Assets. Cost Drivers. Purchased Inputs. Cost Dynamics. Cost Advantage. Relative Costs. Gaining Cost Advantage. Sustainability of Cost Advantage. Implementation. Pittfalls.

  • Differentation
  • Sources. Drivers. Costs. Buyers Value. Lowering Buyers Costs. Raising Buyers Performance. Buyers Perception. Buyers Value. Buyers Purchase Criteria. Differentiation Strategy. Pittfalls.

  • Technology
  • Competition. Strategy. Leadership or Followership. Forecasting. Evolution.

  • Competitor Selection
  • Strategic Benefits. Increasing Competition. Improving Industry Structure. Aiding Market Development, "Good" market leaders. Diagnosing Good Competitors. Influencing the Pattern of Competitors. The Optimal Market Configaration. Pitfalls.

  • Segmentation and Competitive Advantage
  • Basis. Segmentation matrix. Competitive strategy. Industry Segmentation.

  • Substitution
  • Economics of substitution. Changes. Competitive strategy.

  • Interrelation Among Business Units
  • Tangible. Intangible. Competitor.

  • Horizontal Strategy
  • The need. Interrelations and diversification. Pitfalls.

  • Achieving Interrelationships
  • Impediments. Organisational mechanisms. Managing horizontal Organisation.

  • Complementary Products
  • Control. Bundling. Cross subsidization.

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